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Re: 1930's Gruen ads [message #14755 is a reply to message #14417] Tue, 13 April 2021 18:46 Go to previous messageGo to next message
Case is currently offline  Case
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July 1930

/vgforum/index.php?t=getfile&id=8015&private=0
Re: 1930's Gruen ads [message #14760 is a reply to message #14755] Wed, 14 April 2021 05:15 Go to previous messageGo to next message
Ephemerald
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November 37.

/vgforum/index.php?t=getfile&id=8022&private=0




Gruen amongst her peers. Xmas 37.

/vgforum/index.php?t=getfile&id=8024&private=0


Matthias
Re: 1930's Gruen ads [message #14823 is a reply to message #14760] Mon, 03 May 2021 19:48 Go to previous messageGo to next message
Case is currently offline  Case
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Here's another from early 1930: March 24th in TIME. Top left shows a mesh strap variant of Cartouche 402 (the white gold variant is Cartouche 388). I suppose it could be one of the missing models (i.e. 382 or 415). Anyone seen this model identified with a number?

Lotsa coin gold / guinea (22kt) gold airplay. But the most curious thing to me--it states all "Gruen" labeled watches are 15 jewels or more. So I'm guessing all the 7-jewel movements date from later than mid-1930?

Reminds me of the early 1920s ads talking about the importance of the cuvette on pocket watches & how no (round) Gruen was without them--and then they eliminated the cuvette.

/vgforum/index.php?t=getfile&id=8090&private=0
Re: 1930's Gruen ads [message #14824 is a reply to message #14755] Mon, 03 May 2021 20:04 Go to previous messageGo to next message
Case is currently offline  Case
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Case wrote on Tue, 13 April 2021 14:46
July 1930

/vgforum/index.php?t=getfile&id=8015&private=0

Going back to this one--can anyone confirm the model at top left? It says "newest wristlet"--but I don't see anything like it under wristlets in the Master book. It looks like a Quadron to me, but it must be a lady's model from the description. I see Cartouche 416 as a close match sans-bracelet in 14k White, 417 in Reinforced White. Could this be the missing Cartouche 415?
Re: 1930's Gruen ads [message #14895 is a reply to message #14824] Mon, 17 May 2021 15:08 Go to previous messageGo to next message
Case is currently offline  Case
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October 1937

Featuring the "rich blue Plaskon" Curvex Box

/vgforum/index.php?t=getfile&id=8163&private=0

[Updated on: Mon, 17 May 2021 16:14]

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icon14.gif  Re: 1930's Gruen ads [message #14896 is a reply to message #14895] Mon, 17 May 2021 15:09 Go to previous messageGo to next message
Ephemerald
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"rich blue Plaskon"

This is a very good clue to the box manufacturer.

Plaskon was a tradename for the Plaskon Division of Libbey-Owens-Ford Glass Co based in Toledo Ohio.



Matthias

[Updated on: Tue, 18 May 2021 05:23]

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Re: 1930's Gruen ads [message #14918 is a reply to message #14896] Tue, 18 May 2021 14:06 Go to previous messageGo to next message
Case is currently offline  Case
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Nice ID! Good to know the maker
Re: 1930's Gruen ads [message #15487 is a reply to message #14918] Tue, 14 September 2021 19:01 Go to previous messageGo to next message
Ephemerald
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Case wrote on Tue, 18 May 2021 08:06
Nice ID! Good to know the maker
.

Dan, I can now say with 100& certainty that Plaskon in not the actual producer of this Curvex case. They would license the use of Plaskon out. *Sometimes*, there were 3 or 4 companies involved in the production of boxes, including Gruen.

/vgforum/index.php?t=getfile&id=8486&private=0



Matthias
Re: 1930's Gruen ads [message #15669 is a reply to message #15487] Fri, 29 October 2021 03:23 Go to previous messageGo to next message
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1933, showing the range of baguette (and semi-baguette?) movements... if only I could name them all!

/vgforum/index.php?t=getfile&id=8612&private=0
Re: 1930's Gruen ads [message #15671 is a reply to message #15669] Fri, 29 October 2021 06:48 Go to previous messageGo to next message
Jenneke is currently offline  Jenneke
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“One of many individually designed”. What does that mean? One-offs?

You can only waste time if you forget to enjoy it - Loesje
Re: 1930's Gruen ads [message #15673 is a reply to message #15671] Fri, 29 October 2021 13:58 Go to previous messageGo to next message
Case is currently offline  Case
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It’s a head scratcher. Maybe one offs, or just marketing speak. (Don’t you design every model individually?)

Btw, I think that is a Baguette 8 ?

[Updated on: Fri, 29 October 2021 14:06]

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Re: 1930's Gruen ads [message #15674 is a reply to message #15673] Fri, 29 October 2021 16:11 Go to previous messageGo to next message
Jenneke is currently offline  Jenneke
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Bag. 8 would be my guess too.

Individually designed by a designer from the 5th avenue shop? Or only available in one material and color option? Not part of a specific serie (like mode de bijou). Not a mens counterpart. I dunno.


You can only waste time if you forget to enjoy it - Loesje
Re: 1930's Gruen ads [message #15678 is a reply to message #15674] Fri, 29 October 2021 20:27 Go to previous messageGo to next message
Ephemerald
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Me three for Baguette 8. "Individually designed" sounds like fancy marketing. Just saying that I don't think it's a one off if it's Gruen cataloged and in a national campaign.

These following add you've seen before but I posted them in 20's section in error. Getting em back where they belong.

/vgforum/index.php?t=getfile&id=8614&private=0


/vgforum/index.php?t=getfile&id=8615&private=0


/vgforum/index.php?t=getfile&id=8616&private=0





Matthias
Re: 1930's Gruen ads [message #15687 is a reply to message #15669] Sat, 30 October 2021 04:58 Go to previous messageGo to next message
Ephemerald
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Case wrote on Thu, 28 October 2021 21:23
1933, showing the range of baguette (and semi-baguette?) movements... if only I could name them all!

/vgforum/index.php?t=getfile&id=8612&private=0

Top movement is caliber 183 with 7 jewels. 2nd movement down is calibre 307. 3rd one down is caliber 328. Not sure about 4th movement down. Is that what you're wanting? The caliber? Sorry it whooshed by me what you were saying...

These would've all been considered by Gruen to be full on true baguettes in every sense, not "semi" at all.


Matthias

[Updated on: Sat, 30 October 2021 08:54]

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Re: 1930's Gruen ads [message #15689 is a reply to message #15687] Sat, 30 October 2021 13:55 Go to previous messageGo to next message
Case is currently offline  Case
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Could the bottom one be a pic of the elusive caliber 333, a true 3L? Skirby noted back in 2014 that it is on p472 in a Swartchild catalogue, but I don’t have it.

Perhaps the “semi-baguette” name I’ve seen in 1930s dealer ads refers to the models named “Bag. S20-S26”, the ones with calibers 833 & 155. Makes sense with the S in the name.
Re: 1930's Gruen ads [message #15693 is a reply to message #15689] Sat, 30 October 2021 18:34 Go to previous messageGo to next message
Ephemerald
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Case wrote on Sat, 30 October 2021 07:55
Could the bottom one be a pic of the elusive caliber 333, a true 3L?
.


Good question. It do look skinny. Maybe a better image could be helpful.


/vgforum/index.php?t=getfile&id=8642&private=0


Also czech out page 100 of guild book to get better view yourself, but looks like possible related movement,
17 jewel 5 position adjustment.



/vgforum/index.php?t=getfile&id=8643&private=0



Matthias

[Updated on: Sat, 30 October 2021 18:39]

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Re: 1930's Gruen ads [message #15697 is a reply to message #15693] Sat, 30 October 2021 21:23 Go to previous messageGo to next message
Case is currently offline  Case
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Yep, that is caliber 331, see it labeled on p18 in the 1929 book. I think the 333 is it’s longer sister. And seeing them side by side makes me more certain this ad depicts the 333. It would be the only existing image to my knowledge, if so.
Re: 1930's Gruen ads [message #16705 is a reply to message #15697] Wed, 15 June 2022 13:00 Go to previous message
Jenneke is currently offline  Jenneke
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Dec 1930

/vgforum/index.php?t=getfile&id=9417&private=0


You can only waste time if you forget to enjoy it - Loesje
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