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Origin of "Crown Guard" [message #17218] Thu, 01 September 2022 18:21 Go to next message
Case is currently offline  Case
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Hi all--hoping this is of interest. In September 1927, Carl Beiser (of Tank fame) filed the patent for the "Crown Guard" case, which was finally approved in October 1930 as US1779407.

Inspiration comes from many sources... Including, I think, from the Official Register of Swiss Commerce. Comes Movado in 1926. The second looks especially Quadron. And enjoy the fact that the clerk published it upside down!

/vgforum/index.php?t=getfile&id=9849&private=0

/vgforum/index.php?t=getfile&id=9850&private=0

/vgforum/index.php?t=getfile&id=9852&private=0
Re: Origin of "Crown Guard" [message #17224 is a reply to message #17218] Thu, 01 September 2022 20:37 Go to previous messageGo to next message
Jenneke is currently offline  Jenneke
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Dont think I saw this before. Thanx.

Was Bieser working at the Gruen national watch case company?


You can only waste time if you forget to enjoy it - Loesje

[Updated on: Thu, 01 September 2022 20:37]

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Re: Origin of "Crown Guard" [message #17225 is a reply to message #17224] Thu, 01 September 2022 20:47 Go to previous messageGo to next message
Ephemerald
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Jenneke wrote on Thu, 01 September 2022 14:37
Dont think I saw this before. Thanx.

Was Bieser working at the Gruen national watch case company?
Yes. Bieser was the General Superintendent of Gruen National in 1927, he was appointed this position in 1924.


Matthias
Re: Origin of "Crown Guard" [message #17230 is a reply to message #17225] Fri, 02 September 2022 04:07 Go to previous messageGo to next message
Case is currently offline  Case
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Ephemerald wrote on Thu, 01 September 2022 16:47

…he was appointed this position in 1924.
Not bad for a gent who’d just graduated University of Michigan in 1921.

3 years’ pendency to me suggests this got sent back to Gruen and resubmitted a few times. The final patent is as much about how it’s made integrally as the shape itself. I think Movado’s clearly specified window shape eliminates any infringement, strictly speaking.

And “inspiration” worked both ways: Movado in mid-1920s launched some very close models to earlier Gruens.
Re: Origin of "Crown Guard" [message #17254 is a reply to message #17230] Tue, 06 September 2022 08:03 Go to previous messageGo to next message
Ephemerald
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Hey Case. One thing I find kind of interesting is that Gruen introduces it's "Crown-Guard" not on some rugged He-Man strap!!! but on the Cartouche.

And the point of the "Crown-Guard", protecting crowns, is not even the feature Gruen focuses on in the new campaign. That came second!

First? Symmetry

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/vgforum/index.php?t=getfile&id=9868&private=0


The CG doesn't show up on the men's until Fall of 28, on the Quadron.


Just curious do you know if this ever came to market for Movado? If so what did they call it?






Matthias

[Updated on: Tue, 06 September 2022 08:21]

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Re: Origin of "Crown Guard" [message #17271 is a reply to message #17254] Sat, 10 September 2022 03:50 Go to previous messageGo to next message
Case is currently offline  Case
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That’s an interesting finding! I didn’t know it came first on the ladies’ models, nor that the lead ad focus was style. The latter I understand. That angled crown shown in the detail is new to me, but it would’ve looked great live. Has it ever shown up?

To the question on Movado, I’ve not found any name leads so far. The Movado collectors seem just as stumped on the model names, and no luck in ads for the ones I want to see. A correlation: the designs above are among several filings, which seem to be mostly ladies models. 38954 above is the exception, as it looks like a his/hers set.

The two groups above must have gone into production, as both were later renewed and did not expire until 1936.
Re: Origin of "Crown Guard" [message #17289 is a reply to message #17271] Mon, 12 September 2022 16:02 Go to previous message
afire is currently offline  afire
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Case wrote on Fri, 09 September 2022 22:50
That angled crown shown in the detail is new to me, but it would’ve looked great live. Has it ever shown up?
I've only encountered it one single time. It's on an Import Cartouche with a Weber case. I don't have any great pictures, but you can kind of make out that angle of the edges on the picture showing it from the back.
https://photos.smugmug.com/photos/i-MxVMcQ8/0/O/i-MxVMcQ8.jpg
https://photos.smugmug.com/photos/i-TfpKQjM/0/O/i-TfpKQjM.jpg
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