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Home » The Gruen Model Database » 1940's » Strap 570 ("Veri-Thin Pan American")
Strap 570 [message #17390] Mon, 03 October 2022 04:43 Go to previous message
Ephemerald
Messages: 1039
Registered: October 2018
Location: City of Lake Salt
Gruen Authority
Gruens have many dial variants, so that's one reason we ID a Gruen by it's case. But what about when the watchcase looks like this?


/vgforum/index.php?t=getfile&id=9994&private=0



No doubt a genuine model based off this photo from my copy of "Masterbook" (Flex bracelet dates to later period)



/vgforum/index.php?t=getfile&id=9995&private=0



Did Gruen just slap on a diff dial on a Pan Am Ace case n call it good? Probably!

But the point of this post is to assign a name to my watch. This watch has an inscription with a date:1948.


First one I find with my model is August 1948. "Gruen Veri-Thin Pan American" Interesting but I too thought it must be a mistake.

/vgforum/index.php?t=getfile&id=9996&private=0



Thought:1948 is a year that Gruen was the official timepiece of Pan American Airways.

Second ad is in June 48 for Father's Day sale.


/vgforum/index.php?t=getfile&id=9997&private=0




Thought: While most Pan Ams are Veri-Thins, they are seldom advertised or classified this way. It usually goes in order Gruen Pan American "Ace". They keep calling Strap 570 model "Veri-Thin Pan American".

Third ad is June 1948 Father's Day again, wait is this a National ad campaign?


/vgforum/index.php?t=getfile&id=10001&private=0







Normally three separate ads is enough for me to accept a Gruen Watch model name. But I'm STILL skeptical but important clue in that last ad; Esquire. Yes, Strap 570 featured in a nation wide ad campaign. What is the name of my watch?

Matthias

[Updated on: Mon, 03 October 2022 05:48]

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